Global Website Localization Manufacturing
Industry: Government
Services: Website Localization
Company region: Worldwide
Background
Flexco, a leading manufacturer of metal fasteners for conveyor belts, serves a global market with operations in the US, Germany, China, Chile, and South Africa. In 2016, Flexco launched a new website to provide product and manufacturing content to its international audience. Recognizing the importance of strong relationships with its global suppliers, Flexco partnered with Ingenuiti using a custom web designer to develop and localize its website.
Key Challenges
Flexco faced several challenges in localizing its website:
- Multilingual Content: The website needed to be translated into multiple languages to reach Flexco’s global audience.
- Content Management: An efficient system was required to manage the translation workflow and ensure consistency across languages.
- Technical Integration: The translation process needed to integrate seamlessly with Flexco’s content management system (CMS).
Solution
To address these challenges, a collaborative solution was implemented:
- Workflow Development: A clear, step-by-step workflow was established for content creation, translation, and approval.
- Technology Integration: An API was developed to connect Flexco’s Titan CMS with OmniLingua’s translation platform, automating content transfer and updates.
- Translation Management: OmniLingua managed the translation process, leveraging translation memories and style guides to ensure consistency and accuracy.
- Quality Assurance: A dedicated content reviewer at Flexco approved translated pages before publishing, ensuring quality and brand alignment.
Results
The website localization project delivered significant benefits:
- Global Reach: The localized website enabled Flexco to effectively communicate with its global audience and strengthen relationships with suppliers worldwide.
- Improved User Experience: Multilingual content enhanced the user experience for international visitors, making product information and resources readily accessible.
- Efficient Workflow: The automated workflow streamlined the translation process, reducing turnaround time and manual effort.
- Content Consistency: The use of translation memories and style guides ensured consistent messaging and terminology across all languages.
Conclusion
The successful website localization project enabled Flexco to expand its global reach and enhance communication with its international audience. The collaborative solution, combining a well-defined workflow with seamless technology integration, ensured efficient translation management and content consistency. This initiative demonstrates the value of website localization in supporting global business objectives and fostering strong relationships with international partners.
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